A study by the University of Göttingen and the University of Alberta has explored consumer preferences for alternative feed sources, specifically algae and insects, in animal protein diets. The research, published in Food Policy, involved presenting test subjects with images of chicken fillets made with these alternative feeds and assessing their purchasing preferences. The results showed a strong preference for meat from broilers fed insect meal, although this preference was limited to sustainable consumers when the feed was labeled. The study highlights the importance of transparency in labeling alternative feeds in poultry products to avoid consumer mistrust and to promote the acceptance and sustainability of these alternatives. The study also emphasizes the need for advancements in the production of alternative feeds to increase their acceptance and reduce competition with meat production.