The article highlights the requirement for farmers who marketed at least 25,000 kg of cow's milk directly in 2020 to submit a direct marketing report by March 31, 2021. This report is essential to detail the quantity of milk used and the products created from it, including drinking milk, butter, and various cheeses and milk products. The definition of direct marketing includes sales made in the farmer's own name to end consumers, food retailers, wholesalers, and the sale of milk for animal feed. AMA has made the necessary forms and guides available on their website to assist with the report preparation.