An expert talked about the global trend in poultry meat production.

The global trend in the development of broiler meat production is a combination of intensity and responsibility. On one hand, the industry strives to use resources as efficiently as possible: automation, robotization, and digital management of the breeding processes. On the other hand, there is growing attention to the quality of the products, safety, and the welfare of the poultry. This was stated by Serhiy Horlach, Chairman of the Supervisory Board of the agricultural group "Pan Kurchak," in an interview with the magazine "Our Poultry Farming." In Ukraine today, the poultry markets are deficient due to the decrease in the population and its consumption of poultry products. Therefore, one of the main tasks is to enter international markets, he noted. "In our company, production volumes continue to grow, and also over the past year," Serhiy Horlach pointed out. "To fully meet both our own needs and the needs of Ukraine's poultry industry, we have increased our incubator capacity. ...