US: An international battle over cheese has left European producers feeling bitter

The taste of gruyere, for example, can depend on where you eat it. In Europe, it has a particular taste that comes from being a Swiss cheese (a French version is also available) made by heating Swiss cow’s milk in a copper vat and then ripening the cheese in Swiss cellars with the humidity of a natural cave. In the US though, gruyere means any nutty, pale yellow cheese made from cow’s milk, and it can be produced anywhere in the world. That definition was recently given legal weight by the US court system after representatives of Swiss and French manufacturers tried to win protected status for the word “gruyere”. This would have restricted the use of the term in the US for cheeses produced in particular parts of Switzerland and France. The European consortiums’ aim was to extend the kind of prize status grueyere enjoys closer to home. For in Switzerland and the EU, gruyere is protected by a geographical label which certifies that production, including the sourcing of the raw ...