The article reports a price increase in baked goods and sweets, with the exception of those made from soft wheat, due to factors such as the Corona pandemic, rising costs of raw materials like oil, yeast, butter, and flour, and climatic changes leading to drought. The price of local and imported wheat has significantly increased, impacting the cost of various food items. The rise in wheat prices is attributed to global market trends. These challenges have affected bakery owners, with some halting operations. The article also highlights Morocco's annual import statistics for soft and hard wheat.