Andean Butterfly Bets on Niche Frozen Fruits for International Markets

Products like lúcuma, passion fruit, cherimoya, and organic pineapple have gained relevance, not necessarily for their volumes, but for their potential to differentiate in specialized segments. For companies like Mariposa Andina, with operations in the Andean and Amazon regions of the country, developing a diversified frozen offering has been fundamental. These fruits not only respond to health and convenience trends, but also to values such as traceability, rapid processing, and distinctive sensory profiles. Passion Fruit: Versatility and Sensory AdvantagesCurrently, passion fruit represents the company's largest export volume. It is marketed in pulp with or without seeds and in frozen halves, the latter highly valued in the hotel and food service sector for its practicality. Despite competition from Asian countries, the Peruvian product maintains a competitive advantage associated with its organoleptic profile. "Our clients tell us that Peruvian passion fruit has a more intense, ...