The article outlines the regional ministry of agriculture's plans to stimulate the growth of the fish and seafood industry through financial incentives, with the goal of exporting these products to reach an volume of 8 million US dollars by 2024. Despite the stagnation in marketable fish production in 2020, which remained steady at over 21 thousand tons, the industry has seen successes with premium fish products and the cultivation of Australian crayfish in the Kuban. The region has potential for small aquaculture farms to expand into large enterprises, with a focus on both local and international markets.