In 2024, Ukraine is expected to see a significant rise in demand for fresh raspberries, with consumers ready to pay up to 30 euros per kg. The initial supply will come from Morocco and Spain, before Ukraine begins its own production. Despite the high demand for fresh raspberries, Ukraine's focus remains on cultivating raspberries for freezing, attributed to the ease of selling frozen berries and their less perishable nature. The article also highlights the impact of strained relations with Poland on Ukraine's agricultural strategies and predicts an increase in raspberry prices, driven by a global surge in the cost of frozen raspberries, which in turn affects the price of fresh raspberries in the Ukrainian market.