The Chinese fruit industry is experiencing strong growth in import, production, and export, with transactions amounting to over 1 trillion RMB. Currently, the most imported fruits by China are durian, cherries, and kiwi, with Chile being an important supplier for two of them. The Association of Fruit Exporters of Chile (ASOEX) is committed to the development of the Chinese market and has established partnerships and promotional campaigns to facilitate consumer demand and transfer knowledge and good practices to the industry.