Australian lamb making waves in American charcuterie market

Aussie Select Lamb Pastrami on shelf at Costco Lamb pastrami featuring Australian lamb is being made available across 73 Costco stores across the Southeastern United States.This comes following a project between Meat & Livestock Australia (MLA) and Aussie Select, a company specialising in hand-crafted, modern charcuterie products featuring premium Australian lamb. The aim of the project was to develop and test a suite of Australian lamb products by Aussie Select to build on the ready to eat and deli meats trend to grow demand in value added Australian lamb in the United States of America.MLA’s Group Manager - Science and Innovation, Michael Lee, said that American retailers had seen a 154% increase in weekly ready-to-eat or deli meat purchases, but that there were no lamb products on offer. “Research indicated that US consumers spent $7.7 billion a year on deli meats, including ready-to-eat or ready-to-heat foods,” Mr Lee said.“Turkey, pork, chicken and to a lesser extent beef ...