Australian wild-caught tiger prawn exports have seen a significant price drop, falling from AUD 36.68 to AUD 28.41 per kilogram within a year, leading to a 3% decrease in the industry's annual value to AUD 484 million. This decline is due to lower catches and international prices. In response, fishing companies are promoting domestic consumption, and there's been a rise in the domestic popularity of tiger prawns despite aquaculture contributing to lower prices. However, wild-caught prawns are preferred by consumers for their superior taste and texture, as noted by Queensland Ocean World Seafood Market Owner Peter Adams.