The Australian seafood industry is expanding its reach into the U.S., Canada, and Europe, attracted by changing consumer trends and sustainability preferences in these markets. The industry's focus on sustainability, highlighted by increasing MSC and Aquaculture Stewardship Council certifications, has found favor in these markets. Australian seafood exports a variety of premium products and is overcoming the distance barrier to these markets through innovation and strict environmental practices. The industry's strategy includes showcasing native species like abalone, western rock lobster, and octopus, and is aimed at building long-term, reliable partnerships.