Australian wines a flying success at trade shows in North America and the Nordics

Wine Australia continues to elevate Australian wine on the global stage, achieving more success last week at trade shows in key North American and Nordic markets. The roadshows - in Houston (USA), Vancouver (Canada), Stockholm (Sweden) and Copenhagen (Denmark) between 17-19 September 2024 - were a platform for Australian wineries to engage directly with trade contacts in each city including sommeliers, retail buyers, distributors, educators and media. The events are a vital part of Wine Australia’s ongoing strategy to strengthen the presence of Australian wine in international markets. The North American Roadshow was Wine Australia’s first in-person, hosted trade event in the United States of America (US) since 2019 and included an Ancient Lands, Modern Thinking trade seminar followed by walk-around tastings for industry professionals and well-attended consumer tastings. Ranked the most attractive wine market in the world for at least eight years in a row by Wine Intelligence, the ...