Australian wines a flying success at trade shows in North America and the Nordics

Published 2024년 9월 26일

Tridge summary

Wine Australia recently organized roadshows in Houston, Vancouver, Stockholm, and Copenhagen to promote Australian wine globally. The events were designed to strengthen international presence and connect Australian wineries with trade contacts. The US, the second-largest export market for Australian wine, and the Nordic markets played significant roles. The roadshows were successful in generating interest and leading to positive interactions between wineries, importers, and trade professionals. Wine Australia's strategy of market diversification has shown promising results, with positive feedback from trade and consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Wine Australia continues to elevate Australian wine on the global stage, achieving more success last week at trade shows in key North American and Nordic markets. The roadshows - in Houston (USA), Vancouver (Canada), Stockholm (Sweden) and Copenhagen (Denmark) between 17-19 September 2024 - were a platform for Australian wineries to engage directly with trade contacts in each city including sommeliers, retail buyers, distributors, educators and media. The events are a vital part of Wine Australia’s ongoing strategy to strengthen the presence of Australian wine in international markets. The North American Roadshow was Wine Australia’s first in-person, hosted trade event in the United States of America (US) since 2019 and included an Ancient Lands, Modern Thinking trade seminar followed by walk-around tastings for industry professionals and well-attended consumer tastings. Ranked the most attractive wine market in the world for at least eight years in a row by Wine Intelligence, the ...

Source: WineAustralia