A dispute between British Columbia (B.C.) and Alberta has led to Alberta's liquor agency refusing to stock B.C. wines, as B.C. wineries refuse to cease direct sales to consumers in Alberta. This dispute, part of a larger issue including a cold snap destroying grape stocks and climatic challenges, has resulted in the loss of 97-99% of the 2024 vintage. The provincial government has allocated $70 million for grape and fruit growers to replant and established a task force to enhance the visiting experience at wineries. However, the industry fears B.C. wines will become less visible due to retailers and restaurants replacing them with cheaper wines from other regions. Both provinces are still in discussions to resolve the issue.