Beans: Movement seeks to reverse historic decline

In light of this scenario, IBRAFE proposes a collective challenge: how can each citizen contribute to changing this reality? The entity emphasizes that it is not just about large-scale actions or future investments, but also about symbolic attitudes that generate visibility and dialogue. An example is the Viva Feijão movement, which invites society to join small gestures, such as displaying a sticker on vehicles, tractors, or notebooks, turning beans into a symbol of national pride. The drop in bean consumption does not only impact producers and merchants, but also public health. The reduction in the habit of including the grain in the daily meal opens the door for the advancement of diseases such as obesity, diabetes, and hypertension. While the global market for dry beans projects expansion until 2035, Brazil risks losing a cultural and nutritional trait that has historically set us apart. More than a market issue, beans represent purpose, identity, and strategic communication. ...