Brazilian beef exports are projected to remain robust in 2024, with a slight recovery in domestic demand. The exchange rate is expected to remain around R$5/US$, making Brazilian meat competitive in the global market. The US, a key competitor, is likely to reduce its production by 6%, potentially opening up markets like South Korea and Japan for Brazilian meat. Domestic consumption of fresh beef is expected to increase by 1.8% in 2024. However, supply uncertainties exist due to potential El Niño impacts, reduced investment in reproduction, and possible slaughter of less productive dairy cows.