The price of beef in China has significantly decreased due to an oversupply, benefiting consumers but causing substantial losses for cattle farmers, especially low-end producers. Despite a steady increase in beef consumption and production, with China being the second largest beef consumer globally, many farmers face financial challenges due to high breeding costs and low market prices. The fragmented nature of the industry and competition from cheaper imported beef exacerbate these issues. The Ministry of Agriculture and Rural Affairs is working to stabilize the industry through support policies and ensuring feed supply. Concerns about food safety and the use of harmful drugs in cattle breeding also persist.