Beef producers in Western Australia are facing significant challenges due to a drop in prices, limited kill space, and lack of feed, leading to a market down by 50 to 60 percent compared to the previous year. Despite these difficulties, producers are determined to adjust and fine-tune their programs, and have also seen a rise in global demand for Australian beef. Beef exports have increased significantly, especially to North America and China, with the potential for Australia to exceed its export quota to mainland China by the end of the year.