The Australian red meat industry is expected to experience significant growth in 2025, driven by strategic market diversification and improved trade access, as highlighted by outgoing Meat & Livestock Australia chair Alan Beckett. Despite challenges such as dry conditions in certain regions and the sheep live export ban in Western Australia, market conditions have improved, leading to increased red meat prices and strong consumer demand for beef and lamb. The export market is thriving, with notable growth in shipments to China and the US, where a cattle herd rebuild has spurred demand. Additionally, goat meat is gaining popularity in South East Asia and the US. Although global economic pressures remain, the core prospects for Australian red meat are robust.