The price of honey in stores in Serbia has become unaffordable for most consumers, but beekeepers are frustrated as they believe the prices for raw materials in beekeeping have risen while wholesale honey prices have dropped. Retail honey prices have risen significantly, but the Association of Beekeeping Associations in Serbia claims that retail prices from beekeepers have remained the same as last year while wholesale prices have halved. Beekeepers are facing financial difficulties, and many have considered giving up beekeeping, which could negatively impact the harvest of crops that depend on bee pollination.