Beer consumption is expected to grow again in Brazil in 2024, but the drink is expected to become more expensive

After falling in 2023, beer consumption is expected to grow again in the country this year. The trend is expected to come despite rising prices (see more below) and, according to experts, is in line with the beer-drinking profile of Brazilians. A survey conducted by Brazil Panels in partnership with Agência Conexão Vasques, for example, indicates that 61% of Brazilians over 18 years of age drink beer. Of this total, almost a third (32.8%) drink the beverage at least once a week. “The Brazilian market is very dynamic. In the upper classes, taste is valued, while in the lower classes, consumers are more sensitive to price than quality. And traditional brands lead the market, but there is a lot of room for new brands to arrive,” says the president and founder of Brazil Panels, Claudio Vasques. The increase in beer consumption comes after a 1.1% drop in 2023, according to data from Euromonitor. For this year, the estimate is for an increase of 0.8%. “There is a lot happening in the ...