The article highlights a significant surge in demand for honey and related products, such as propolis, pollen, and beeswax, reaching up to 50 percent during the pandemic in the State of Mexico. These products are valued for their benefits in treating respiratory diseases. Consequently, beekeeping has emerged as the only sector experiencing growth during the health crisis, with honey consumption increasing by 30 percent and propolis by 50 percent. Despite generating less than 1 percent of Mexico's total honey production, the activity remains important to 800 families in the region.