Global demand for butter has increased by 7% annually since 2014, with prices reaching all-time highs and more farmers switching to Jersey cows for higher fat milk. This comeback challenges a history of anti-butter sentiment, including the preference for margarine during World War Two and the anti-fat trends of the 1950s and 1990s. Recent research has vindicated butter, suggesting it may help prevent type 2 diabetes. The trend toward high-quality, grass-fed butter is further propelled by consumer preferences for natural foods and increased environmental consciousness. New Zealand, known for its efficient dairy emissions, is well-positioned to meet the growing demand for butter with a low carbon footprint.