Australia: Biggest gap in cattle market info stems back to numbers reported on-farm

게시됨 2024년 12월 9일

Tridge 요약

The article discusses the debate around price transparency in the Australian cattle and beef industry, as discussed at Meat & Livestock Australia's (MLA) annual general meeting. The debate includes calls for mandatory reporting of prices paid by processors for cattle and supermarket beef prices, in response to consumer-farmer pay discrepancies. However, processors express concerns about the lack of information on farm conditions, which they say hinders business planning. The article also mentions the Australian Competition and Consumer Commission's (ACCC) criticism of the industry's lack of progress on its 2017 cattle and beef market study recommendations, which included price reporting and transparency improvements. Despite these challenges, MLA's managing director believes that mandatory price reporting could negatively affect the industry by promoting a commodity mindset and suggests that objective measurements and value-based marketing could address the issues instead.
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원본 콘텐츠

Mandatory reporting of the prices processors pay for cattle consigned directly came up at the November annual general meeting of the big red meat research and marketing body Meat & Livestock Australia. It comes on the back of calls this year for the mandatory reporting of the prices supermarkets sell their beef for, which some believe would help address a discrepancy between what consumers are charged and what farmers are paid. However, processors say when it comes to data needs, the biggest gap is actually having a sense of what is happening on-farm. Interim chief executive officer of the Australian Meat Industry Council Tim Ryan said herd and flock estimates were a moving target, limiting the ability to pinpoint what is coming though the supply chain. "This makes business planning for both processors and producers difficult and ultimately increases risk, compounded by shifts in seasonal conditions and an ever-changing global market," he said. During question time at the MLA ...
출처: Farmweekly

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