Japan has granted a Geographical Indication Protection Certificate for Binh Thuan dragon fruit, the second agricultural product of Vietnam to be protected in Japan following Luc Ngan lychee. This certification is expected to increase the value and market potential of the fruit in Japan, known for its stringent quality and food safety standards. However, farmers in Ham Thuan Nam district, the main production area, express fear and doubt about their ability to meet these standards due to aging infrastructure and lack of resources. The provincial Department of Industry and Trade is developing a guide for farmers to meet these standards and plans to implement it soon. The department is also working to expand the export of agricultural products, including dragon fruit, to China through official channels.