Blueberries from Peru will open up to 12 new markets

Peru has carved out a niche for itself in 62 international markets as the main producer and exporter of blueberries. Proarandanos estimates that the country will export around 25% more than last year, 250,000 tons of blueberries for the current 2022-2023 season. However, the only objective is not growth, but to diversify markets, spread risk and increase sales opportunities for Peruvian companies that produce and export blueberries. Given the global risks and shocks, not relying too heavily on a few key markets is the lesson that the relatively young Peruvian blueberry sector has embraced from the start. “The important thing for us is to achieve a greater diversity of markets that increase opportunities for companies. We currently have 12 destinations in the process of opening”, explains Miguel Vegas. The opening of new markets does not happen overnight. This is an enormous and continuous effort by the Government and its ministries, embassies and organizations such as Senasa, the ...