Australia: Booming herd could stabilize domestic goat meat supply

Low prices and record production have caused a surge in demand overseas for Australian goatmeat, but the growing national herd could help boost domestic use as the more stable supply, increases confidence among foodservice operators and retailers. That's according to Meat & Livestock Australia's latest global goatmeat snapshot, which shows 33,891 tonnes was exported for 2023, the second highest volume on record, with value down 10 per cent to $235 million. MLA category and market insights analyst Emiliano Diaz said while around 95 per cent of Australian goatmeat is exported, the domestic market also represents a significant market and opportunity, with specific consumer segments driving growth. "In early 2024 MLA launched the Goat Trail campaign, a consumer-focused campaign that aims to drive awareness of goatmeat on local menus and show consumers where to find and experience it in Sydney," Mr Diaz said. "This initiative is capitalising on the opportunity for broader appeal and ...