Boryeong luxury rice 'Samgwang Mi Gold' launched a campaign in Daejeon...Promotion and sales event from the 6th to the 7th

Boryeong City, in an effort to strengthen the competitiveness of its representative brand rice, "Samgwang Mi Gold," is expanding its connection with Daejeon consumers. Boryeong City and the Farmers' Association Council will hold the "21st High-Quality Boryeong Rice Promotion and Sales Event" for two days from the 6th to the 7th at three locations of the Boryeong Farmers Market in Yusong District, Daejeon. Amidst the ongoing decline in rice consumption, this event is seen as a substantial metropolitan promotion campaign aimed at securing a stable sales channel for Boryeong rice and enhancing brand recognition. During the event, "Samgwang Mi Gold" 10kg will be sold at 29,800 won, which is about 25% lower than the market price. A tasting event for "garae-tteok" made with Samgwang Mi Gold will also be held, allowing consumers to directly check the quality. The "Boryeong City Excellent Agricultural Special Products Sales Event" will also be held concurrently, offering various items ...