The article highlights the recent trend in Brazilian beef exports, particularly to China, showing a consistent decline in prices over the past eight months, with the average price per ton in early February 2023 being US$ 4,822.90, a 14% decrease from February 2022. This situation has raised concerns among meat producers and slaughterhouses about their margins, attributed mainly to contract renegotiations with Chinese customers in anticipation of the Chinese New Year. Despite the current downturn, analysts forecast a price recovery later in the year, albeit not reaching previous highs. The article also touches on the global and domestic market dynamics, including the potential impact of high-value markets like South Korea and Japan, changes in domestic consumption patterns, and the role of the exchange rate in meat pricing. It concludes by mentioning the challenges and opportunities facing the Brazilian beef industry, such as the need to balance export and domestic market demands while maintaining competitiveness.