Brazilian Beef lands in Dubai and the ABIEC and ApexBrasil partnership intends to demonstrate the quality of Brazilian beef in the Arab market

Published 2023년 2월 23일

Tridge summary

The Brazilian Association of Meat Exporters (ABIEC) is implementing a promotional campaign at the Gulfood trade fair in Dubai, United Arab Emirates, in partnership with ApexBrasil. The campaign aims to strengthen Brazil's beef export position in the UAE, which accounted for 13.4% of Brazil's total beef exports and 9.94% of total revenue in 2022. The campaign will be conducted by 19 associated companies and will highlight the sustainable aspects of Brazilian beef production. The stand will offer visitors a taste of traditional Brazilian barbecue.

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Original content

One of the most strategic markets for Brazilian beef, the United Arab Emirates will be the focus of a promotional action developed by the Brazilian Association of Meat Exporters (ABIEC), which once again takes the Brazilian Beef project to Gulfood, one of the main food fairs in the world. The event takes place in Dubai, at the modern convention and meeting center of the Dubai World Center, between the 20th and 24th of February. The action is carried out in conjunction with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), ABIEC's partner in the Brazilian Beef project and will be attended by 19 associated companies - Astra, Barra Mansa, Beauvallet, Comesul, Cooperfrigu, Frialto, Frigon, Frigosul, Frisa, Iguatemi, JBS, Marfrig, Mercúrio, Minerva, Naturafrig, Plena, Prima Foods, Supremo and Zanchetta. During the four days of the fair, visitors will be able to learn a little more about the Brazilian beef production model that combines technology and productivity with ...

Source: Portal Do Agronegocio