Brazilian coffee consumption is decreasing, possibly related to the soaring prices.
Published 2025년 10월 11일
Tridge summary
Forbes Brazil reports that the survey, named "Habits and Preferences of Coffee Consumers," has been conducted every two years since 2019. The survey also found that the proportion of people who claim to drink more than six cups of coffee daily has decreased from 29% in the previous version to 26%.
According to the above data, the proportion of respondents who have reduced coffee consumption reached the highest level since the survey began in 2025, which may be related to the sharp rise in coffee prices in the past two years. Over the past two years, coffee prices have increased by more than 70%, mainly due to poor harvests of the crop in Brazil and other coffee-producing countries such as Vietnam.
Parreira is one of the coordinators of the survey and a researcher at the Coffee Center of the Agronomic Institute of Campinas (IAC). IAC and the Center for Industrial Economics and Technology of the University of Campinas (Unicamp) jointly participated in this survey.
Brazil is not only the world's largest coffee producer but also the second-largest consumer after the United States. Parreira said that due to the price increase, coffee retail sales in the domestic market in Brazil have decreased by 5.41% so far this year.
Parreira pointed out: "We also observed that the weight of price in purchasing decisions has increased significantly. 39% of consumers prioritize the cheapest coffee, and the average frequency of Brazilians going to coffee shops has decreased from 51% in 2023 to 39% in 2025."
The survey indicates that for many respondents, brewing coffee at home is becoming the preferred option, not only because it is cheaper but also because it is more comfortable and convenient.
The survey also found that only 2% of respondents increased their coffee consumption in 2025, compared to 16% in 2023, 49% in 2021, and 36% in 2019.
Parreira pointed out that even with rising prices, coffee remains a part of Brazilians' daily lives, but their consumption habits are becoming more rational. He said: "Consumers have not given up this beverage but are adjusting their consumption habits according to the new economic situation."
Economic factors have also influenced the purchasing channels of coffee. The proportion of consumers buying coffee directly from wholesalers increased from 24.6% in 2023 to 28.2% in 2025, while the proportion of people shopping from small retailers and coffee shops decreased. Additionally, 87% of consumers recognize the Abic certification mark as a guarantee of product quality.
According to the above data, the proportion of respondents who have reduced coffee consumption reached the highest level since the survey began in 2025, which may be related to the sharp rise in coffee prices in the past two years. Over the past two years, coffee prices have increased by more than 70%, mainly due to poor harvests of the crop in Brazil and other coffee-producing countries such as Vietnam.
Parreira is one of the coordinators of the survey and a researcher at the Coffee Center of the Agronomic Institute of Campinas (IAC). IAC and the Center for Industrial Economics and Technology of the University of Campinas (Unicamp) jointly participated in this survey.
Brazil is not only the world's largest coffee producer but also the second-largest consumer after the United States. Parreira said that due to the price increase, coffee retail sales in the domestic market in Brazil have decreased by 5.41% so far this year.
Parreira pointed out: "We also observed that the weight of price in purchasing decisions has increased significantly. 39% of consumers prioritize the cheapest coffee, and the average frequency of Brazilians going to coffee shops has decreased from 51% in 2023 to 39% in 2025."
The survey indicates that for many respondents, brewing coffee at home is becoming the preferred option, not only because it is cheaper but also because it is more comfortable and convenient.
The survey also found that only 2% of respondents increased their coffee consumption in 2025, compared to 16% in 2023, 49% in 2021, and 36% in 2019.
Parreira pointed out that even with rising prices, coffee remains a part of Brazilians' daily lives, but their consumption habits are becoming more rational. He said: "Consumers have not given up this beverage but are adjusting their consumption habits according to the new economic situation."
Economic factors have also influenced the purchasing channels of coffee. The proportion of consumers buying coffee directly from wholesalers increased from 24.6% in 2023 to 28.2% in 2025, while the proportion of people shopping from small retailers and coffee shops decreased. Additionally, 87% of consumers recognize the Abic certification mark as a guarantee of product quality.
Original content
Forbes Brazil reports that the survey, named "Habits and Preferences of Coffee Consumers," has been conducted every two years since 2019. The survey also found that the proportion of people who claim to drink more than six cups of coffee daily decreased from 29% in the previous version to 26%. According to the above data, the proportion of respondents who reduced coffee consumption reached the highest level since the survey began in 2025, which may be related to the sharp rise in coffee prices over the past two years. Over the past two years, coffee prices have increased by more than 70%, mainly due to poor harvests of the crop in Brazil and other coffee-producing countries such as Vietnam. Parreira, one of the coordinators of the survey and a researcher at the Coffee Center of the Agronomic Institute of Campinas (IAC), participated in the survey along with the Center for Industrial Economics and Technology of the University of Campinas (Unicamp). Brazil is not only the world's ...
Source: Foodmate
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