From January to October 2020, the Middle East experienced a 2.8% increase in imports of Brazilian fruits, totaling 725,759 tons. The top exports included melons, grapes, mangoes, and Tahiti lemons. The United Arab Emirates emerged as the largest importer among Arab countries, followed by Saudi Arabia and Oman. With the expectation to generate $1 billion in revenue for the year, the fruit exporting sector plans to expand in 2021. Producers are encouraged to comply with certification rules, especially halal certification, to cater to the religious preferences of Muslim consumers in the region.