Brazilian sugar millers are struggling to justify new plant investments due to low raw sugar prices, with marginal gains from existing plant adjustments nearly exhausting. Despite a 2% annual growth in sugar demand, production challenges such as climate change and biofuel policies have limited the supply, keeping the market tight. Brazil's capacity to produce more sugar is nearing its limit, and further increases are expected to come from sugarcane rather than beets. The tight global sugar market, exacerbated by India's shift towards ethanol production, is maintaining high price expectations. Pierre Santoul from Tereos Brazil remains hopeful for stable price increases in the near future.