Brazil is the world's largest poultry breeder and saw a 20.6% increase in chicken meat exports in January, totaling 420.9 thousand tons, a record high, due to global supply restriction from avian flu. China was the main importer with 60.2 thousand tons, a 24.7% increase from the previous year. Other significant importers were Japan, Saudi Arabia, South Africa, and the European Union. The drop in retail and wholesale prices of chicken in Brazil is also noteworthy. The average annual meat consumption per Brazilian has grown to 45 kilograms from 13.5 kilograms in 1990 and is expected to continue increasing due to falling prices.