The article highlights the significant rise in wheat prices in Hungary, leading to increased costs for bakers and potentially affecting the price of bread. The rise is due to multiple flour price increases and expectations of further hikes. The government is taking steps to ensure domestic feed is used for livestock to meet their needs. The baking industry is experiencing increased costs due to rising logistics and wages, as well as the impact of the forint's weakening against the euro. Factors such as the high cost of diesel, energy price increases, and company-specific pricing contribute to the escalating costs. The industry's labor-intensive nature and the preference of the younger generation to avoid night and weekend shifts present additional challenges.