Poultry meat remains the most popular and affordable protein source in Bulgaria, with consumption steadily increasing since 2013 despite challenges like HPAI and the COVID pandemic. The USDA GAIN report predicts higher poultry meat consumption in 2024 due to better consumer demand, stable prices, and increased purchasing power. Early 2024 saw a 3.1% rise in chicken meat imports and a 26% drop in exports, suggesting stronger domestic demand. Broiler meat consumption is expected to grow more robustly than in 2023, while duck meat sales are slightly increasing, though official data is lacking.