The article highlights the concerns of Ahmad Moghaddasi, the head of the Farmers' Union, regarding the rising prices of meat in consumption. He attributes this to increased costs of production such as straw, alfalfa, and fodder corn, and the presence of intermediaries. Despite farmers selling at loss, the final product is still expensive. Moghaddasi's proposed solution includes the establishment of direct supply centers to eliminate intermediaries, more government input to livestock farms, and the government buying meat locally at import prices to control the market.