The California Avocado Commission (CAC) has forecasted a 6.89% decrease in avocado production for the 2022/2023 campaign, totaling 116,573 tons, due to ongoing drought and extreme weather conditions. Despite these challenges, recent rainfall has brought hope to growers. The harvest season is expected to begin with some avocados available for the Super Bowl, with the peak from March to July. The CAC is planning retail promotions and advertising campaigns to highlight the quality of California avocados and to target foodservice and retail sectors.