Can Asia maintain its consistent thirst for Grand Cru Burgundy?

Look at a graph detailing Grand Cru Burgundy trade in the UK, US or Europe, and you will see peaks and troughs. The same cannot be said of Asia, whose trade of high-end Burgundy wines has remained consistent over the last five years. Asia’s share of Grand Cru Burgundy trade has remained remarkably stable since 2017, according to fine wine marketplace Liv-ex’s latest report. ‘Burgundy 2022 – Hair of the dog’ claims the 2022 campaign offers some respite for the fine wine market that has been in a “year-long downturn”, though caution remains about pricing. Exceptionally low yields in 2021 led many producers to hike prices. The decision coincided with the beginning of a downturn in the market globally, spelling bad news for many Burgundy producers, as it highlighted its unaffordability even at Village level. However, Asia’s consistency, particularly when it comes to Grand Cru wines, has arguably been a port in a storm for Burgundy. In contrast, the UK’s dropped considerably in 2021, ...