Carapelli: the price of extra virgin olive oil in Italy will remain above 5 euros

Published 2024년 10월 11일

Tridge summary

Despite a positive outlook for the 2024-2025 olive oil campaign with increased production and potential price drops, Bruno Seabra, general manager of Carapelli, does not anticipate a significant decrease in prices, citing the need for fair compensation for farmers. He also discusses the decline in Italian olive oil consumption due to high prices, shifting consumer preferences towards more affordable options, and the importance of promoting fair prices and fair competition in the industry. Additionally, he highlights the potential of exports to support growth and the role of promotions in boosting consumption.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

For extra virgin olive oil, the 2024-2025 campaign will be a positive one. Spain, the world's leading producer, after the collapse of the last two years is preparing to return more or less to its usual production levels, and more generally Mediterranean production is expected to grow by 30%. All the ingredients would therefore be there to finally expect a drop in prices, after the record of 9.5 euros per kilo reached this year. And instead it will not be like that. Bruno Seabra, general manager of Carapelli, a historic brand of extra virgin made in Italy that is now part of the Spanish group Deoleo, is convinced of this. Or rather: the price of oil will decrease a little, but it will certainly not see a 40% drop, as Zefferino Monini, another big name in Italian oil, recently went so far as to declare. "Prices will certainly relax, to the benefit of consumers - says Seabra - but oil will never return to the prices of 2020-2021, when bottles of extra virgin olive oil could be found ...

Would you like more in-depth insights?

Gain access to detailed market analysis tailored to your business needs.
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.