Despite a positive outlook for the 2024-2025 olive oil campaign with increased production and potential price drops, Bruno Seabra, general manager of Carapelli, does not anticipate a significant decrease in prices, citing the need for fair compensation for farmers. He also discusses the decline in Italian olive oil consumption due to high prices, shifting consumer preferences towards more affordable options, and the importance of promoting fair prices and fair competition in the industry. Additionally, he highlights the potential of exports to support growth and the role of promotions in boosting consumption.