The article highlights the recent trends in the prices of various fruits and vegetables in Brazil, as reported by the Brazilian Horticulture Market Modernization Program (Prohort) and the National Supply Company (Conab). It notes a rise in the prices of potatoes, onions, and tomatoes in April, while carrot prices fell after earlier increases, indicating lower demand. Other vegetables like pumpkin squash, beetroot, and sweet potato saw price drops, and among fruits, persimmon, peach, melon, carambola, lemon, and grape prices decreased significantly. The economic situation of the country is expected to impact the growth of the flower and ornamental plant sector, which is projected to grow by 12% in 2022 due to improvements in efficiency, commercialization, cold chain, and logistics. The data for this analysis is sourced from the Supply Centers across Brazil, covering around 2,000 products and their varieties.