Catalonia's agri-food industry, particularly its wine sector, is grappling with one of its worst droughts on record, significantly impacting vineyard production and wine quality. Key players like Familia Torres and Freixenet are adopting innovative agricultural and water conservation practices, such as regenerative farming, drought-tolerant rootstocks, and water-saving measures in wineries, to combat the effects of reduced rainfall. Despite these efforts, the industry faces challenges, including insufficient government support and the need for more flexible irrigation regulations. Freixenet has also launched a new premium sparkling wine for the DACH market, using the Charmat Method, in response to the climatic crisis and to meet consumer demand despite grape scarcity. The sector, despite facing supply issues, has achieved record sales figures, underscoring the resilience and adaptability of Catalonia's wine industry in the face of environmental challenges.