Changes in the dynamics of sales and prices in the red fish segment in retail chains in Russia

Published 2022년 11월 18일

Tridge summary

The Gradus Retail Index study analyzes the Russian red fish market from January to August 2022, focusing on salmon types and segmentation. Despite rising prices and reduced imports due to the fall of the ruble and sanctions, total red fish sales increased by 2%. Trout, the most demanded fish, saw a decrease in market share due to new SKUs in other segments. Salted fish continued to lead in processing methods, but chilled and smoked fish saw growth. The pink salmon segment showed the most stable sales growth and experienced a shift towards branded products over private labels.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

As part of the Gradus Retail Index study, Gradus agency experts cut across the red fish segment and analyzed exactly how the situation has changed year by year. The studies examined the history of the sale of the main types of red fish: salmon, sockeye salmon, chum salmon, trout, salmon, pink salmon and coho salmon. The period from January to August 2021 and the same period in 2022 were compared. Based on integrated OFD data enriched with field research in retail chains. Main theses of the research! The Russian market of red fish in January-August 2022: despite the rise in prices, Russians do not refuse to buy red fish. The Russian red fish market is quite strongly segmented by different types of salmon fish. It includes such product categories as trout, salmon, pink salmon, chum salmon, salmon, as well as sockeye salmon and coho salmon occupying very small market shares. GRADUS experts analyzed the data in the Gradus Retail Index system. Analysts compared the period - the first 8 ...

Source: Fishretail