(Changwon=Yonhap News) Reporter Kim Sun-kyung = Changwon City announced that it will operate a Changwon Persimmon pop-up store at the Starfield Hanam branch from the 14th to the 16th.
The city prepared this event to inform consumers in the metropolitan area about the excellence of Changwon Persimmons, which are registered as Agricultural Product Geographical Indication No. 117.
The pop-up store will consist of four themed zones: a Changwon Persimmon tasting and sharing area, an experience event zone to increase brand awareness, and a delivery sales area.
The city also plans to produce short video content featuring Changwon Persimmons and the promotional character "Dani" and run SNS advertisements targeting the metropolitan area.
Changwon is the largest persimmon production area in the country.
Last year's production volume was 23,000 tons (worth 70 billion won), ranking first in the nation.
Changwon Persimmons were registered as Agricultural Product Geographical Indication No. 117 by the Agricultural Product Quality Management Institute last June due to their geographical characteristics and superior quality.
ksk@yna.co.kr