Cheonhajeilsaengyo (CEO Gwon Cheon-nyeon) participated in the '2025 Korean Holstein Judging Contest' held at the Nonghyup Anseong Farmland in Anseong, Gyeonggi Province, from the 15th to the 16th, to strengthen communication with customers and share a vision for the future of sustainable dairy farming. Hosted by the Ministry of Agriculture, Food and Rural Affairs and the Korean Livestock Improvement Association, and organized by the Korean Holstein Testing Center and the Korean Dairy Farm Managers Association, this event, the nation's top dairy cow judging event, saw the participation of numerous dairy farmers and related organizations from across the country. Cheonhajeilsaengyo operated a 'Milk Aura Cafe' booth at the event site, allowing visiting dairy industry professionals and farm owners to freely interact and experience the brand philosophy of Cheonhajeilsaengyo.