Chilean blueberry industry bets on varietal renewal to increase its competitiveness

Published 2024년 11월 27일

Tridge summary

Andrés Armstrong, a key figure in Frutas de Chile's blueberry division, has seen the Chilean blueberry industry grow and face challenges over the past 15 years. Initially focusing on supplying the US market in the off-season, the industry formed the Chilean Blueberry Committee in 2009 to boost consumption, quality, and safety. This strategy has led to a significant increase in production, despite competition from other countries like Mexico and Morocco. In response, Chile is investing in new blueberry varieties and post-harvest technologies, and has launched a quality seal to enhance its market presence. The industry's future strategies include varietal renewal, efficient production, and transportation, as well as increased marketing and promotion investments.

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Original content

(Agraria.pe) Andrés Armstrong, known as the ‘blueberry man’ at Frutas de Chile (Asoex until last year), has been at the forefront of the development of the Chilean blueberry industry for 15 years, witnessing its growth and facing new challenges. The industry, which has suffered ups and downs, is now putting the emphasis on varietal substitution and the establishment of a distinctive seal by the Blueberry Committee to improve its identity in world markets. In 2008, the Chilean blueberry industry took a significant turn, focusing on supplying the US market during its low season. This period marked the beginning of collaborative efforts to develop the market, establish quality standards and ensure the future of the industry. In 2009, the Chilean Blueberry Committee was formed, with the goal of increasing consumption, quality and safety of the fruit. Since its creation, the committee has seen production increase from less than 40,000 tons to 117,000 tons in the 2020-2021 season. Over ...

Source: Agraria