Chilean lemons conquer the Japanese market

게시됨 2024년 8월 19일

Tridge 요약

In July, the Chilean Citrus Fruit Committee launched a promotional campaign in Tokyo to increase the consumption and awareness of Chilean lemons, emphasizing their quality and health benefits. Chile exported 56,324 tons of lemons by week 31, marking a 32% increase from the previous year, with the United States receiving 61.9% and Japan 14,349 tons. Chef Olivier Rodriguez showcased the versatility of Chilean lemons at the event. The committee aims to maintain its market share in Japan by ensuring high quality and consistency. The article also notes that the United States supplies fresh lemons to Japan from February to May, while Chile takes over from May to September, leveraging its ability to meet Japan's food safety and quality standards.

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원본 콘텐츠

In July, the Chilean Citrus Fruit Committee carried out a promotional campaign in Tokyo, Japan, aimed at the media and trade actors, to encourage consumption and publicize the quality and positive health attributes of Chilean lemons. To learn more details about the commercial actions, Portalfruticola.com spoke with the executive director of the Chilean Citrus Committee, Monserrat Valenzuela, about the results of the campaign. She indicated that the export of Chilean citrus fruits to Japan is mainly focused on lemons, "thus, as of week 31, Chile has exported 56,324 tons of lemons, 32% more than the same date in the 2023 season." She explained that of the accumulated total, 61.9% of the volume was sent to the United States (34,868 tons), while 34.7%, equivalent to 19,566 tons, went to the Far East. Regarding Japan, he noted that 14,349 tons were destined for the Japanese market. In relation to other markets, 3.0% were destined for Europe (1,678 tons) and 0.4% for Latin America (212 ...

출처: Comitedecitricos