Chilean plums start season with focus on China

A few days ago the Chilean plum season began. It is in this context that we spoke with some industry players to learn about the focus of the campaign and the development of the markets. We spoke with the Category Manager of Carozos at Copefrut, Rodrigo Lagos, who commented that the industry in general has looked for alternatives with new varieties “which have been produced earlier, they are sweet varieties like the Chinese market likes. Where the varieties have good production, flavor, sales and that has caused the proportion of the more traditional varieties to go down a little.” Lagos emphasized that the main characteristic “is the sweetness, that the fruit eats well and of course that we have a good presentation. But sweetness is the most important parameter for the Chinese.” For his part, David del Curto's Deputy Commercial Manager, Nicolás Troncoso, commented that the industry has been focusing on the development of new varieties, redirecting the focus to the Asian market, ...