Italian chili pepper farmers are facing a challenge due to cheap Chinese imports that are not meeting sanitary standards. Italy imports two-thirds of its chili pepper needs from external sources, particularly China, Egypt, and Turkey. However, the quality of imported chili peppers is compromised by the use of preservatives, and Chinese imports are significantly cheaper despite requiring more labor in Italy. The farmers are advocating for the creation of denominations of territorial origin to guarantee quality, traceability, and healthiness, which would meet the demand of the food industry and encourage extended cultivation.