The article highlights the dynamic of the global beef market, with a focus on the United States and China, as the industry prepares for a post-COVID-19 recovery. It points out that China is poised for a surge in meat demand, which could significantly influence global beef prices. In contrast, the U.S. faces challenges such as decreasing beef production and feed inventories, leading to a potential market contraction and a shift in global beef supply. Brazil's beef industry is expected to expand, particularly in the Chinese market, although a bovine spongiform encephalopathy (BSE) case could disrupt trade. China's beef imports surged by 15% in 2022, reaching 2.68 million tons, and it remains a crucial market for U.S. beef exports despite some challenges. This dynamic sets the stage for a year of adjustments and changes in the global beef trade.